Digital marketing is a popular term and you must have heard about it as well. On the surface level, we all do understand that digital marketing has to do with the marketing of our products on digital platforms, right? But on a deeper level, there are a series of strategies that go into planning digital marketing campaigns. A lot of new businesses or startups make the mistake of entering the digital marketing field blindly with some basic tips and tricks and more often than not notice no end outcome of their marketing efforts.
Basics of Digital Marketing
Digital marketing is not just another trendy term that companies can do without. It is the backbone of how modern businesses connect with their customers. It’s about spending time to understand where your customers spend their time, what they care about, and how to engage them in a meaningful way that will help you create that brand identity.
Take an online clothing brand, for example. In such a saturated market, how do you think new players are breaking in every other year? Sure, they have a collection of trendy outfits, but how do they get people to notice them?
Instead of waiting for shoppers to find them by chance, digital marketing concentrates your efforts in a way that you could draw attention towards your brand by using social media and other digital platform to showcase your latest designs.
Other popular methods include using the right hashtags and collaborating with fashion influencers. They help your posts pop up in the feeds of fashion enthusiasts who didn’t even know they were looking for your brand until they saw it.
Facebook ad campaigns are also very helpful in this area as they target users based on their fashion preferences, age, and location. And for your customers, suddenly your brand isn’t just another online store, it’s the one that keeps appearing with exactly what your potential customers want to wear. Digital marketing helps you turn your brand into a destination that people actively seek out and follow.
Benefits of Digital Marketing
Whether you already use digital marketing for your business or not, one thing is quite clear, nothing can replace this marketing technique in terms of its benefits. Here’s a closer look at why digital marketing is so effective, with some key statistics that underline its importance.
1. Maximizing Reach on a Budget
One of the most important reasons businesses turn to digital marketing is its cost-effectiveness. Regular marketing techniques like TV commercials and print ads campaigns often require large investments that may not be feasible for smaller businesses. On the brighter side, digital marketing allows you to connect with a vast audience without the need for a big budget.
This growth in the industry is also backed up by numbers. The global digital advertising market is growing at an annual rate of 13.9% and is projected to reach $786.2 billion by 2026. The increasing shift towards digital platforms shows just how essential and cost-efficient this strategy has become.
2. Targeted Marketing
A standout benefit of digital marketing is its ability to precisely target specific audiences. Tools like Facebook and Google Ads provide highly-defined technologies that allow businesses to reach out to their exact demographics and directly target people who are most likely to convert.
This means that instead of casting a wide net and hoping to catch a few potential customers, you can focus your efforts on reaching those who are most likely to be interested in your product or service. On top of that, considering that 85% of the world’s 5.27 billion mobile phone users engage with social media, the importance and benefits of these platforms for targeted digital marketing cannot be overstated.
3. Data-Driven Business Outcomes
Another feature that makes digital marketing stand out is its transparency and the ability to measure results with pinpoint accuracy. Interestingly enough, digital marketing provides detailed analytics that show how your campaigns are performing in real time. You can track important metrics such as website traffic, conversion rates, click-through rates, return on investment, and more.
4. Building a Strong Online Presence
Digital marketing techniques such as SEO and social media marketing can really benefit the growth of businesses. Being visible online, especially in search results, is super crucial as it directly influences customer decisions. Also, given that the top platforms in search engine results pages receive the highest share of clicks, it’s a must that your brand reaches there to get noticed.
5. Global Reach for All Businesses
Another special characteristic about digital marketing is its ability to break down geographical barriers. Even for small businesses, digital marketing can be of significant importance as it will help them reach customers far beyond their immediate locale. With the right strategies, you can crack into global markets and open up new strategies for growth and expansion. This level of reach was previously only available to large corporations but digital marketing helped level that field for even new players. Isn’t that what great advancement is about?
How Digital Marketing Can Help Small Startups and Businesses
Now let’s get down to the details and check out how you as a small business can take benefits of digital marketing for a successful brand building.
- Reaching a Targeted Audience: As a startup or small business, your resources might be limited. Digital marketing lets you make the most of them by focusing your actions on people who are most likely to become customers. This targeted approach reduces waste and increases your chances of success.
- Building an Online Community: Most startups often need to build brand awareness from scratch. Digital marketing helps you create an online community where customers can engage with your brand, share their experiences, and become advocates for your business. In simpler words, they can become digital friends of your brand who will help create awareness and make it popular.
- Scaling Your Business: A great thing about digital marketing is that its always scalable. As your business grows, you can increase your marketing budget, resources, and efforts to reach new audiences and expand into new markets as you require. This flexibility can be particularly beneficial for startups looking to scale quickly.
- Real-Time Feedback: With digital marketing, you get real-time feedback on your campaigns. This allows you to make quick adjustments improve your strategies based on what’s working and what’s not.
Real-Life Examples of Digital Marketing Success
If you’re still thinking if you should choose digital marketing for your business or not, here are a few top brands who have established solid brand identity with digital marketing.
Zomato: Zomato, a food delivery and restaurant discovery platform, has become a household name in India. A big part of their digital marketing success is its witty and engaging social media presence. Their humorous and interactive content on Instagram have helped them build a strong brand online.
Cafe Coffee Day (CCD): Cafe Coffee Day is another top brand in India that regularly focuses on digital marketing to connect with younger audiences. By using social media and web content, they’ve been able to create a brand that goes well with their target demographic.
Bewakoof.com: This online fashion brand has gained popularity over the past few years through clever and entertaining content. These include memes and blogs that resonate with the youth and a funky touch to its content that a lot of GenZ can relate to.
How to Make Sure You Get the Best Effect of Digital Marketing?
Digital marketing is a long-drawn process, and without a deep understanding of its intricacies, it can quickly become overwhelming. To make sure that your digital marketing efforts are effective and drive real results, it’s best to get help from professionals who know what they are doing.
Gyaata Solutions is one highly recommended digital marketing agency that can provide experts who have helped build and scale several big brands across India. To top it off, with our expertise across various digital channels, targeted strategies, and data-driven approaches, you can really turn around the digital landscape of your brand.
