Cruxx Logo Branding
Our client wanted us to create a minimal text-based logo for their brand CRUXX, which sells various industrial hardware tools.
They wanted a logo with innovative text-based designs in various color combinations representing their brand. The final logo was selected from the three given options for its minimal design and bold color contrast.
The most important part of something
(such as a problem, issue, puzzle, etc.)
It is often followed by the phrases
“of the matter” or “of the problem.”
When people are trying to identify
the crux of something.